YouTube – Killing Us Softly 4: Advertising’s Image of Women [Trailer] – Available on DVD

Acá les va este vídeo para todos los hombres y las mujeres de la familia. Está muy, pero muy interesante.

Muestra cómo las agencias de publicidad nos hacen creer algo que no existe y cómo afectan las mentalidades de las muchachas y de los hombres hacia las mujeres. Me llamó mucho la atención cuando dice que el objetivar a alguien es un paso hacia la violencia en contra de esa persona. El otrocidio.

Es importante que pongamos atención a todos estos mensajes que a cada momento les están aventando a nuestros hijos e hijas. A cada rato les están diciendo que para lucir bonitas y bonitos tienen que lucir como los modelos en las pancartas, en los comerciales, en las películas, en los comerciales.

Ya días puse otro vídeo de la transformación de una modelo y de la belleza inventada.

YouTube – Killing Us Softly 4: Advertising’s Image of Women [Trailer] – Available on DVD.

In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes — images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne’s groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

Jean Kilbourne, Ed.D. is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising. In the late 1960s she began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems. A radical and original idea at the time, this approach is now mainstream and an integral part of most prevention programs. Her films, lectures and television appearances have been seen by millions of people throughout the world. Kilbourne was named by The New York Times Magazine as one of the three most popular speakers on college campuses. She is the creator of the renowned Killing Us Softly: Advertising’s Image of Women film series and the author of the award-winning book Can’t Buy My Love: How Advertising Changes the Way We Think and Feel and co-author of So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids.